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Our structure

We’re stronger together.

“Community first” is at the heart of what we do. Bringing the combined strength of that community together is how we achieve our mission of raising standards across the sector.

Once you become a member, you can volunteer to participate in a number of ways. You can join as a Committee member at any time. To join as a Board or Committee Director you must go through the nomination process which happens annually around November.

Choose how you want to get involved...

Board Director

A non-executive Director position where you are heavily involved in guiding the strategic direction of the CAA.

Roles: Chairman, Partnerships, Marketing / Growth, Industry Representative (Franchise), Industry Representative (Independent), Finance, Lobbying

Expectations:

To attend board meetings on a quarterly basis – 2 per year in person in central London and 2 per year online.
To commit to actively participate in committee work and other organisational activities outside of board meetings for a minimum of one day a month.

Committee Director

Responsible for heading up one of the sub-committees, leading and coordinating the team of committee members and taking ownership of one of the CAA’s primary strategic objectives.

Roles: Regional Meetings, Membership, Partnerships, National Conference, Compliance and Accreditation, Schools, Nurseries and Venues, Community

Expectations:

To organise and run sub-committee meetings every 2 months.
To share feedback and information to the board with a full report on a quarterly basis prior to the board meetings.
To dedicate a minimum of 1 day per month to committee work.

Committee Member

Each sub committee needs a team. Ideally suited for members who would maybe struggle to commit to a Committee or Board Director role but want to show their commitment to the sector or volunteer their expertise.

Expectations:

To regularly join sub-committee meetings (ideally once a month)

To actively participate in the sub-committees activities

Enquire about joining a committee

About the Board Director Roles

Click on the tabs below for a description of each role's responsibilities and requirements.

Responsibilities:

Has overall responsibility for strategy and leadership of the Board Directors and CAA staff. Oversees good governance and encourages open and fair discussions and decisions.

Requirements:

Must not be compromised by interests conflicting with the CAA and ideally does not earn their living from within the Children’s Activities sector or associated businesses/services provider.

Responsibilities:

To facilitate the growth of the CAA’s partnerships as a revenue stream and support the conference sub group with sponsorship. To ensure the CAA’s partnerships support the mission to raise standards across the industry, and offer a broad spectrum of valuable benefits to members. Work with CAA staff responsible for managing the day to day relationships with partners. To manage any conflicts of interest and to facilitate introductions within the industry.

Requirements:

To have a wide pool of industry connections and experience within the children’s activities sector.

Apply to be a Board Director

Responsibilities:

To facilitate the growth of both CAA membership as a revenue stream and the CAA community group. Work with CAA staff responsible for marketing to ensure adequate marketing plans are in place to facilitate this. Support the Committee Directors to ensure they are sufficiently supported to reach their objectives and are aligned with the other sub committees.

Requirements:

An experienced digital marketer with a good knowledge of social media, PR, event marketing, community engagement and content marketing. Able to facilitate connections with influencers, press etc.

Apply to be a Board Director

Responsibilities:

To act as Finance Director, with overall responsibility for the CAA’s accounts and financial planning.

Requirements:

Must have previously held a position as Finance Director or similar. With knowledge of community interest companies (including the tax and reporting requirements) and experience raising funding for charitable or not for profit organisations.

Apply to be a Board Director

Responsibilities:

To be the CAA’s voice within the UK government and other influential stakeholder organisations. Identify appropriate opportunities where the CAA can exert influence and build the CAA’s position as an independent representative for the industry.

Requirements:

Must be well connected within political circles and to be able to influence change at the most senior levels of UK government.

Apply to be a Board Director

About the Committees

Click on the tabs below for a description of each committee's responsibilities.

Areas of responsibility:

Help create a strategy around regional meetings defining the objectives, goals and strategic direction for the regional meetings in alignment with the overall mission of the CAA.
Assist in determining the frequency, format and content of regional meetings based on CAA goals.
Provide input on selecting suitable venues, dates and times for the meetings.
Help create agendas that can address relevant topics, engage members and non-members
Suggest strategies for maximising member participation and engagement during regional meetings
Provide ideas for guest speakers, networking activities and other engagement opportunities that enhance the value of the meetings for attendees.
Offer advice on identifying and inviting guest speakers, subject matters experts or industry leaders to present at the meetings and how to engage Partners with the event.
Advise on a communication plan to ensure members and non-members are well informed about the meetings and their benefits.
Advise on methods to gather feedback from attendees after each regional meeting to assess their satisfaction and identify areas for improvement.
Analyse feedback and suggest adjustments to future meetings based on collected data.
Provide guidance on setting registration fees to cover costs and ensure sustainability
Provide regular reports to the Board on the outcomes, attendance and impact of the regional meetings. Share insights and suggestions for future improvements based on the meetings’ performance.

Areas of responsibility:

Help create a clear value proposition to ensure potential members understand the benefits of joining the CAA.
Look at the membership sign-up process and share feedback and ideas to help make the process more simple and user friendly.
Suggest ideas to engage current members and ensure retention. Offer advice on membership retention strategies.
Look at options around segmenting and personalising membership by age taught, activity etc to ensure that the membership is more relevant and personalised.
Review current membership costs and levels and see if appropriate.
Assess current membership benefits and suggest any new ideas.
Help the organisation come up with new strategies to increase membership applications.
Suggest ways to monitor the organisation's growth metrics such as membership numbers, engagement rates etc and analyse this data to help identify trends and areas for improvement.

Apply to be a Committee Director

Areas of responsibility:

Help develop and implement a partnership strategy for the CAA
Look at costs and benefits of CAA Partnerships
Identify partnerships and agree benefits with them that are mutually beneficial - that will add value to the CAA membership offering and provide quantifiable brand exposure and lead gen for partners.
Manage relationships with new and existing partners.
Work with CAA staff responsible for managing the day-to-day relationships with partners.
Work with partners to encourage uptake and engagement of the member benefits and how to effectively track this.
Work with the conference team to identify potential event sponsors.

Apply to be a Committee Director

Areas of responsibility:

Help identify a date, location and venue for the conference and create a comprehensive budget that includes all potential expenses
Help create a Conference Agenda
Identify and secure speakers and content
Ensure CAA marketing team have an effective marketing plan to promote the conference
Confirm ticket prices and help plan early bird ticket offers etc
Advise and implement all logistical aspects of the day
Reach out to potential sponsors and exhibitors
Advise on event materials and collateral – ie name badges and programmes
Help with on site management on the day
Advise on feedback and evaluation.

Apply to be a Committee Director

Areas of responsibility:

Advise on the compliance and accreditation activities and processes within the CAA.
Ensure all templates/policies shared are up to date, clear and easy to understand
Help develop strategies to engage new applicants to complete the compliance/accreditation process in a timely manner.
Identify Partners/professionals in the industry that can support the CAA with compliance/accreditation
Offer ideas around workshops/training in relation to compliance.
Help communicate the importance of compliance and accreditation to activity providers.

Apply to be a Committee Director

Areas of responsibility:

Help the CAA proactively engage and build relationships with schools, nurseries and venues.
Help raise awareness about the CAA, membership and accreditation and promote the importance of these being in place for anyone hiring these venues.
Educate venue representatives on the benefits of working with CAA members in terms of safety, quality and child protection.
Help develop resources and information for schools, nurseries and community venues related to the CAA and understanding the importance of membership and accreditation.
Collaborate with venues to explore cost effective agreements and solutions that enable children’s activity providers to operate within reasonable budgets.
Advocate for the creation of safe operating environments for children’s activity providers and raise awareness of the importance of membership and accreditation in promoting chid protection and wellbeing.
Identify new partnership opportunities with schools, nurseries and community venues.
Help to expand the network of venues working with CAA members to provide a wider range of safe and suitable places for children’s activities.

Apply to be a Committee Director

Areas of responsibility:

Help define a clear and specific purpose for the CAA community and what people can gain from it.
Help foster a strong sense of belonging, engagement and collaboration with the CAA community.
Suggest ideas for events, meetings etc that promote networking, knowledge sharing and collaboration within the CAA community.
Help facilitate strategies around mentorship, encouraging members to mentor and support newcomers, fostering a supportive environment where knowledge and skills are shared.
Encourage the community in sharing of knowledge, resources and best practice.
Work closely and collaborate with other board members and committee members to allocate resources (financial, human and logistical) to community building initiatives.
Suggest ideas to ensure we are sharing valuable and engaging content.
Help ensure we are actively engaging in the community – responding promptly to comments and messages, encouraging members to share posts, questions and insights.
Ensure that we are maintaining community guidelines and have active moderators who can manage discussions.
Develop mechanisms to collect regular feedback from the community to analyse and understand the needs of the community and improve and grow.
Help promote the community to ensure growth in line with the CAA’s community first strategy – collaborate with other related communities or pages for cross promotion and share the community link on other relevant social media platforms, forums, blogs, newsletters.

Apply to be a Committee Director

Our structure

We’re stronger together.

Choose how you want to get involved...

Board Director

Committee Director

Committee Member

About the Board Director Roles

About the Committees

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