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CAA Marketing Clinic - June 2026

With Anne-Marie Martin, CEO of the CAA and Founder & Franchisor of diddi dance, Tamara Holland, Owner of marketing consultancy Dot & Stripe, and Simon Bishop, Owner of GDPR Systems


If you're looking for some tips for marketing your children's activity business, then this one's for you!


In this video, Anne Marie and Tamara share some ideas around how to make your marketing more consistent and less reactive. Whilst Simon covers the GDPR implications and gives an overview of the recent updates following the changes brought in by the Data (Use and Access) Act 2025.


They cover:

  • How to show up consistently without being permanently tied to your phone

  • Identifying your ideal customer, their problems, and where to find them

  • The importance of offline as well as online and collaboration ideas

  • Digital - it's more than just social media

  • Integrating your channels, automating responses and repurposing content to save you time

  • Staying present over the summer holidays

  • How often you should post

  • Using images of children online - how to keep them safe

  • You are your unique selling point - how to sell yourself

  • Tips for creating video (Know, Like & Trust) - even if you aren't comfortable in front of a camera

  • GDPR & PECR - the difference between collecting data and contacting them

  • How to interpret the types of consent

  • What the changes to the UK GDPR & Data Protection Act 2018 and Privacy & Electronic Communications Regulations following the Data (Use and Access) Act 2025 actually mean for your business

Want to read more?

Subscribe to childrensactivitiesassociation.co.uk to keep reading this exclusive post.

Children’s Activities Association CIC 09316784

C/O Tidal Accounting

Radley House

Richardshaw Road

Leeds

LS28 6LE

Tel:      07885643947

Email: jclark@childrensactivitiesassociation.org

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Children’s Activities Association CIC, Registered in England and Wales under No. 09316784. Registered Office: 13 Northumbria Walk, Newcastle Upon Tyne, NE5 2LY. Children’s Activities Association CIC is an Introducer Appointed Representative of Morton Michel Ltd.

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