Guidance around safely adopting AI into your business

James McDonald, Business Development Manager, Morton Michel

AI is everywhere now, and most of us appreciate that it can be used to make our businesses (and lives in general) more operationally efficient. But with it comes risk. So how do you find that balance?

In this short video, James shares some guidance and tips on safeguarding your business, your teams and your customers when introducing AI technology.

He covers:

• The ways AI can be used to create businesses efficiencies

  • Email & contact triage - automating enquiries and chatbots

  • Data analysis, forecasting and projections, trend analysis

  • Content creation for marketing

• The hidden pitfalls - you get out what you put in

  • Businesses are responsible for AI outcomes

  • How do you get it right?

  • How to spot when it's not working

  • Keeping customers data safe

  • Being mindful of intellectual property

• The balance between AI and human interactions

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