Webinar: The AI tools an activity provider can’t live without
- jhearn68
- 17 minutes ago
- 3 min read
Hosted by Sarah Gittens, Founder of The Den
On-Demand AI Webinar for Children’s Activity Providers
Discover the essential AI tools for children’s activity providers in this practical, expert-led webinar from the Children’s Activities Association (CAA).
Whether you run baby classes, dance schools, theatre academies, sports clubs, or franchise networks, this on-demand session shows you how to use AI to save time, increase bookings, improve marketing, and streamline admin.
If you’ve been wondering how AI can actually help your business (without needing to be technical), this recording is for you.
What You’ll Learn
Our expert panel breaks down how AI can support the everyday challenges of running a children’s activity business, including:
AI 101: Getting Started
What AI actually is (and isn’t)
How to start using AI in your business today
What to consider before adopting AI tools
How AI Can Make Running Your Activity Business Easier
Validating strategy and refining ideas
Writing high-converting marketing and social media copy
Improving your visibility and getting found in search
Automating and improving lead responses
Supporting franchise management
Validating and reviewing important documents
Choosing the right tools: free vs paid AI platforms
Writing better prompts and “training” AI for more personalised results
You’ll walk away with practical, usable ideas you can implement immediately.
Meet the AI Expert Panel
Founder, The Den
Sarah Gittins is a Performance Business Mentor supporting Dance, Theatre, Music, and Performing Arts Schools to achieve sustainable success.
With postgraduate qualifications in mentoring, entrepreneurial practice, and management, she has guided thousands of studio owners through her Start Scale Steer Evolve Legacy Studio System.
Sarah brings 24 years of hands-on experience running a thriving 350+ student multi-venue school and shares practical insights on using AI to support structured, sustainable growth.
Events & Partnerships Manager, ClassForKids
Steven Young is an early AI adopter in the children’s activity sector. With a background in broadcast, new media, and content production, he has spent over 20 years blending storytelling, technology, and business strategy.
In recent years, Steven has used AI extensively to help children’s activity clubs:
Streamline administration
Improve marketing performance
Run smarter campaigns
Use data to inform decision-making
He focuses on turning the latest AI developments into clear, practical actions that save time and increase bookings.
Director, What’s On 4 Kids
Sam is a multi-award-winning leader in the children’s activities sector with 20 years of experience driving innovation and growth. She is the founder of What’s On 4 Kids and creator of Generations, a platform helping grandparents discover and book classes with their grandchildren.
As a recipient of the Innovate UK Women in Innovation grant, Sam uses AI to help activity providers adapt and strengthen their marketing for different audiences.
Advisor, Trustist
Kam is a digital growth strategist helping over 15,000 businesses turn customer reviews into powerful marketing assets.
At Trustist, he champions AI-driven tools that:
Boost local search visibility
Strengthen credibility
Increase conversions
His insights are particularly valuable for children’s activity providers looking to stand out in competitive local markets.
Owner, Tots Play
Helen Gillies is the founder and franchisor of Tots Play, a national baby and toddler development franchise, with over 20 years in the children’s activities industry.
She takes a practical, non-technical approach to AI, starting with the real challenges business owners face and using simple tools to help them feel:
Clearer
Calmer
More confident
Owner, Dot & Stripe
Tamara Holland leads Dot & Stripe, an award-winning marketing consultancy for children’s activity providers.
With over 20 years in marketing and first-hand experience running children’s classes, she helps franchisors, franchisees, and independent providers move from “posting and hoping” to building a marketing system that works, without burnout or constant algorithm-chasing.
Who This AI Webinar Is For
This on-demand webinar is ideal for:
Children’s activity providers
Dance, theatre, music, and performing arts schools
Baby and toddler class providers
Sports and enrichment clubs
Franchise owners and managers
Independent class providers
Anyone looking to use AI to grow a children’s activity business
Why Watch the AI Webinar Recording?
By watching this session, you’ll:
Understand which AI tools are worth your time
Avoid overwhelm and technical jargon
Learn practical use cases specific to children’s activity businesses
Discover how to increase efficiency without losing the human touch
Gain confidence in using AI responsibly and ethically
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