Top Tip - to promote your franchise opportunity always use professional photography

By Deborah Gersohn, Director, Children's Franchise Enterprise

A picture paints a thousand words...

A potential franchisee needs to immediately feel that an investment in your brand will be money well spent. Professional photography will be your first chance to demonstrate that high quality resources are in place. 

Professional photographs should be part of the start-up kit and ready for a potential franchisee to use to help launch their own territory. However, a picture that does well on social media or to promote your classes is not the same as a picture that will do well to potential franchisees. Pick pictures that sell the story of being a franchisee. Show them what it feels like to run a class - interacting with the children and perhaps the parents too. Help them to imagine themselves in the role. 

Finally, make sure that your brand is featured within the pictures, e.g., everyone is wearing t-shirts with your logo. Otherwise, the photos could belong to anyone. A potential franchisee needs to get a clear sense of your brand identity from the get-go. 

www.childrensfranchise.co.uk 

info@childrensfranchise.co.uk