Young Family Media Consumption Trends 2025
- jhearn68
- Oct 20
- 1 min read
Insight & Measurement | Sky Media
At Ignite! 2025, AdSmart from Sky's Kurt Edwards delivered 2 interesting presentations:
What trends are we seeing in media consumption for young families?
Where he shared some pretty shocking findings from their survey amongst households with kids aged 0-9 years old:
On average, kids aged 0-4 years spend 7 hrs per day on screens (7X the recommended)
54% of kids are playing mobile games, who spend on average 82 mins per day playing
And some useful ones if you're looking to reach young families:
Subscription VOD accounts for almost half of Internet usage
59% use the internet to "keep up to date with the area that I live" every month
74% use the internet for "hobbies & personal interests" every month
Co-viewing content strengthens family bonds, and 80% of parents say their child has asked for a product seen in an ad while co-viewing
He discussed using multiple touchpoints to successfully build your brand and the roles different platforms play when thinking about your media choices.
You can download the complete presentation here:
How children's activity providers are using TV to build fame and drive growth
Kurt went on to show how AdSmart from Sky can help you target a very specific audience, based on their deep understanding of every household.
He shared some examples of audience profiles that they have built, and showcased live campaign examples with children's activity providers, including Water Babies.
You can download the complete presentation here:
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