5 Tips for creating an effective franchise prospectus
- jhearn68
- Jan 20
- 1 min read
By Deborah Gersohn, Director, Children's Franchise Enterprise
Your Franchise Prospectus is one of your most vital marketing tools. Is it serving you as best as it can?
Top 5 Tips:
Include a transformative statement in the footer of every page so that there's a consistent message about how joining your franchise can change lives.
Share a feel-good client case study to demonstrate the genuine difference that your brand makes in the local community.
Include good quality photos of your franchisees (and/or yourself) on the job (so to speak) to fully bring the opportunity to life.
Always refer to the earning potential alongside the initial and ongoing fees to get across that it's a sound investment.
Finish off with a clear call to action. What is the next step? Put a time-frame on things to keep the momentum going.
Bespoke feedback
Would you find it useful to get some proper feedback on your prospectus? The Franchise Enterprise would love to help.
We offer a bespoke Prospectus Feedback Service consisting of a 2 page written report plus a 30 minute Zoom chat for just £95.
Email Debs to find out more info@childrensfranchise.co.uk
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